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Search Marketing Strategies
A Marketer's Guide to Objective-driven Success from Search Engines
Page count: 227
Language: English
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C1 (Advanced)
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Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help.
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Words used in the book
Search
Marketing
Strategies
Keywords
Optimization
Audience
Content
Conversion
Organic
Pay-per-click
Ads
Advertising
Relevance
Reach
Engagement
Analytics
Insights
Tracking
Clicks
Impressions
Placement
Quality
Visibility
Budget
ROI
Targeting
Description
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.* Focuses on search marketing strategy rather than search optimization
* Acts as a toolkit for adapting tactical techniques into search strategies
* Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function
Enjoy reading! If not, change the book, there are thousands ...
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